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The Role of Predictive Technologies in Marketing


Marketing technology has changed the way marketers identify and interact with their customers and prospects. Using intent data, top marketers are using predictive technologies to spotlight their best prospects, identify the next logical step in the purchase cycle, and understand customers’ digital body language to identify when they are most receptive to outreach. During recent IDG CMO Perspectives conversations, five marketing executives shared how their organizations are using predictive data to engage with their prospects and customers in a more strategic way. Hear from: • Margaret Franco, SVP, Marketing, EMEA, DellEMC • Ben Gibson, CMO, F5 Networks • Robson Grieve, CMO, New Relic • Sally Jenkins, CMO, Informatica • Karen Walker, CMO, Cisco


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