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Post House in a Box

Collection from Adobe gives power to masses By Stephen Schleicher
Sitting on my doorstep last week was a rather unassuming box. Small in size, but heavy in weight, this box contained the Adobe Video Collection Professional. While this collection may seem like something that will end up sitting on the shelf, Adobe has actually created the most powerful postproduction software collection you can buy in one go.

At a time when other companies are trying to get you to buy just one of their products, bundling hardware and software at a low price, or in the case of many NLE companies, offering a watered down ?free version of their software, Adobe has thrown caution to the wind and taken their entire video suite and offered it at one low price. Fully functioning with nothing left out, this collection has a MSRP of $1500, which simply blows the competition out of the water.


And this is something that in todays mad grab for future revenue is key. Apple needs to pay special attention here as even though they are selling Cinema Tools, Final Cut Pro 4, Live Type, and SoundTrack for a mere $1000 (a good buy), it doesnt contain the worlds defacto image creation (Photoshop) and compositing (After Effects) packages. Even with all of their Mojo, Avid too could find themselves loosing future editing dollars by not offering a cost effective way for people to do all of their post work in one shot.

So what makes the Adobe Video Collection so special? Without going into a lengthy review over each of the applications (that is done elsewhere on this site), Ill give some of my thoughts on each.

Photoshop 7: What needs to be said here? If you dont know what the program does, you must have been living under the shadow of Corel for many a year. Powerful and easy to use, Photoshop is the best package for creating graphic art for your post work. My only hope is that Adobe has an awesome upgrade path to the new version when it is released.

Premiere Pro: While I am a huge fan of Apples Final Cut Pro 4, and I work with Avid on a near daily basis, I will say that Adobe has taken the time and done it right with their latest offering. Charlie Whites review of Premiere Pro is spot on; the improvements here will give many of the other NLE apps a run for their money. I just hope Premiere Pro can move past the stigma of the previous versions.

After Effects 6.0 Professional: If anything, you should consider picking up the Video Collection for this program alone. Purchasing just this one application by itself would cost you $1000, and for only $500 more you get four other applications. If you havent figured it out from all the tutorials I have written over the years, and my recent glowing review, AE6.0 Pro is the best to date. For someone needing to do motion graphic work for their project, you cant go wrong here.

Audition 1.0: While many may be leery of a 1.0 release, consider where this audio program comes from. Previously Cool Edit Pro, Audition has all the tools you will need to post your audio for video. While you can transfer audio tracks from Premiere Pro to Audition, or use Audition as a stand-alone audio package, it also boasts a sample based music construction feature (ala SoundTrack and Acid) so you can create your own sound tracks for your production.

Encore DVD: Finally, once you have completed all of your work, chances are your client will need a DVD authored for distribution. Encore does a superb job. While I havent been able to work with Apples DVD Studio Pro 2, Encore does blow DVD Studio Pro 1.5 out of the water in the ease of use category. Also a 1.0 release, Encore gives you the creative power you will need to compete with the rest of the boys on the block.


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Related Keywords:Adobe, Video Collection Pro, editing, post production, after effects, premiere pro, audition, photoshop, schleicher

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